Back to Bofinger

We’re back in Montreal for our final leg of Sales Training, but before leaving Calgary we had a few things on the to-do list to make the trip complete.

  1. Shoot a 9 milli and a 12 gauge shotgun
  2. Flames game
  3. Somehow manage to jam my life into my suitcases and not exceed the weight limit – the streak continues

Had a great week out with the on-premise sales reps in downtown Montreal – saw some very interesting bars and it was very cool to learn about this aspect of sales! Also discovered a gem of a place to get ridiculously cheap food and Budweiser on tap – Station des Sports. The project we’ve been working on is a great learning experience not only from a sales and marketing perspective but it also ties in supply – a great way to wrap our training before our vacation.

Song of the post – T.I., Kanye, Kid Cudi – Welcome to the World.

Yours truly,

Becky

Shooter's Edge in Calgary

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Brunk City

I feel like I start every post with “wow these last two weeks have flown by” and this is no exception. Between flying to Toronto for a day to have breakfast with the AmBev board members and transitioning to Calgary for the next 3 weeks of sales training it has been quite a fast and fantastic 2 weeks!!!

Our breakfast with the AmBev Board of Directors was definitely one of the coolest things I’ve ever done – the conversations were great and it was an incredible opportunity to share some of our experiences and hear their perspectives on both the Canadian and global beer industry. Basically a tonne of learning packed into 45 minutes!

Those of us in Calgary have been on the road with the sales reps here for the last 3 days – we’ve been able to see both retail and on-premise accounts of all shapes and sizes! My life has really been turned upside down here in Calgary – Adam and Rob have successfully brainwashed me into abandoning my usual no-gym, high caffiene, and high sugar lifestyle. It was like a dream – suddenly I was in a parking lot wearing running shoes and drinking a protein shake out of a Popeye’s cup and I had no idea what happened! So we’ll see how that goes for me.

That’s all for now. My new song craze: Cooler Couleur – Crookers (ft. Yelle)

Yours Truly,

Becks

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How Much Fun it Schwas

It’s hard to believe our supply training has now come to a close – Although I’m happy to be able to tuck the steel toes away for a while I will definitely miss the atmosphere at the brewery and our daily treat at 11:30 (aka taste panel). The people at the Edmonton brewery were fantastic and definitely took hands-on experience to new heights!

Ready to Chip Some Bud Tanks

It was amazing to see the impact of the individual projects that we were given during our time at the Edmonton brewery – there is no better way to learn about a process than to be given the challenge of improving it!

And keeping with the spirit of zythology – there has been no shortage of nights of great beer and great food. Now that we’ve mastered the Budweiser beer can chicken we’ll be able to try out a few other twists (maybe some Kokanee Gold chicken while we’re in the West).

Beer Can Chicken - We Like it in the can

Now on to sales… and then to issue a Velasquez style beat down on Calgary (I can’t wait)… and soon Mike and I will be Rob’s full-time care takers to make sure he doesn’t exceed his panic button quota. But first another few nights out in Edmonton and I’m sure we’ll make them count.

Song of the post: Zeds Dead & Omar Linx – Out for Blood

Yours Truly,

Becky

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Buyers and Cellars

I’ve been channeling my inner chemist for the past couple of weeks for my project at the Edmonton brewery – litmus test strips and the centrifuge have become my main accessories. I’ve had the pleasure of enjoying some Kokanee Gold, Whyte Avenue, and the lovely Edmonton taste panel.

Still on the to do list: Trip to the West Edmonton Mall, massive steak dinner, winter  jacket investment.

Song of the week: Control – Kid Sister (LA Riots Remix)

Yours Truly,

Becks

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The Wildcats Hit Edmonton

I think the first week in Edmonton has been the quickest yet. We’re getting pretty skilled at the travel routine by now and it was a very smooth transition. Edmonton gets a big stamp of approval from me: Aritzia, check. Beer, check. Steak, check.

We participated in the Leadership Peformance Change day here at the Edmonton Brewery and it was a real demonstration in how the company ensures that everyone is aligned in the same direction with participation from everyone at the plant. Another interesting learning for this week was how the taste panel hones their tasting skills – the taste-testers are actually tested – who knew.

Looking forward to a big weekend! And to provide some insight into my inner mind-grapes, my song of the week is “The Hood Internet  – Nuthin’ But a Journal Thing (Dr.Dre X Class Actress)”.

Yours Truly,

Becky

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Montreal Stats: 3 for 3 on Tokyo

Geared up and ready to get down to business

It’s hard to believe it’s the last day for us in Montreal and I’m really going to miss being here! Just when I’ve figured out where everything is, I’ll have to learn it all again in Edmonton. Luckily I have a good inner-compass (unlike Rob, who I’m always worried won’t be able to find his way out of the building).

In addition to our final presentation wrap-up and tying up the loose ends for our projects we have had some very exciting days over the past 2 weeks:

A day-in-the-trade where we rode along with truck drivers on their deliveries to depanneurs and grocery stores – what a work out and what a learning experience! It was an inside look at the life-cycle of beer and the fitness level of our truck-drivers – wow!

On Global Beer Responsible Day, which was our first taste of the commercial side, we promoted drinking responsibly directly to customers in our points-of-connection. The day was a great success with people from all different departments participating to deliver our message of responsible consumption!

Until Edmonton…

Yours Truly,

Becky

An Op who couldn't resist a photo op

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Jeans Jeans Jeans

Another week beginning here in Montreal and it’s going to be a scorcher. Last week was fantastic and busy, let’s roll the highlights:

My day with Jacques, a maintenance Front Line Manager, was awesome – aside from learning about the role of the maintenance teams, we went through shortcuts in the packaging lines that felt like the entrance to platform 9 and 3 quarters.

I learned about how yeast move from slants (tiny little vials), to propagators, and finally graduate to “Budweiser University”, aka the massive yeast brinks that are used to store the yeast before it is pitched in the fermenters. Those yeast really like to get busy!

I had an amazing night out with my fellow GMT’s on Friday (damn I’m going to miss Tokyo). My big learning point for the weekend was that first impressions are not always correct – you might actually find an amazing pair of jeans at a warehouse that looks like the day spa in Zoolander from the outside.

Then, I was really psyched for some Bofinger on Saturday, and when that craving was not satisfied I began to fall into a downward spiral of depression. Luckily my roommate knows the cure for my depression and we made an unbeatable cheese plate with some of Quebec’s/le monde’s finest.

The week is my oyster…

Yours truly,
Becks

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